Target Audience and Web Design

When a web is designed, it is important to bear in mind the audience you are targeting. It may be a particular group or a generalized group of people. This will enable you to decide on the look and feel of the site and how you want it to be perceived by the visitors.

It is important to recognize your target audience, because it will help you to choose the color, select fonts and write appropriate content based on the audience.

First research on different types of audience and then decide which your target audience is. Once you have completed the research, start to design for the audience. Think of the color, layouts, fonts and content. Web design Derby can help you in this regard.

·         Content layout. The information to be displayed and the audience you want to reach will determine the layout that will work out for your website. If the audience is young you will use a full width layout, because it is more appealing to a trendier crowd. If the target audience is contemporary and you need to display a lot of information, the traditional layout will be the best.

·         Content .Your target audience will affect the choice of content that you display on your site, and how the information is presented. If the audience is professional, you can use specific terminologies freely. If the audience is the children use a communication method that is friendly and easily understandable. This will make your web design desirable and appealing to visitors.

·         Choice of the color. Colors can change actions, effect moods and sway thinking .It can also play a role in the perception of the target audience. For example, using a green color on a natural healthcare website. Choose colors that can make sense to the audience. Colors are very essential and they play a big role in the world we live in. 

·         Font size. There are many web fonts to choose from. Selecting a font that is appropriate for your audience is very important. For example you can choose a fun scripted font if the audience group is young. For a corporate site, you can choose a more conservative font like Arial, Helvetica or open sans.

Before you start any web design, make right decision to determine the target audience. You will only make better decision about the feel and look of the website by keeping the target audience in mind. This will ensure that you deliver what the audience deserves. Web design Belfast can help you in this regard.