Tuesday, 10 May 2016

Increasing Traffic with Search Engine Optimization without Link Building

Link building is hard and challenging, but it is the only option to drive traffic to your site through search engine. Search engine optimization has a number of ways of increasing traffic without the links building. You have many web designing companies for your assistance such as web design Sunderland.
·         Smartphone SEO. Make sure that your website is properly configured for Smartphone. This will result to increase in search results for mobile devices. Smartphone errors may occur in lower mobile rankings. The errors include: Pop-ups that are not easily closed on mobile, Videos that cannot play on some phones, Redirecting visitors to the wrong URL, Too small buttons or fonts on mobile devices

·         Expand your international audience. Your website should have traffic potential from outside your country. You can target people from different countries or languages with search engine optimization. It is important to appear in international search results, the competition here can be less some times.


·         Include rich snippets from structured data. For example use songs, events, breadcrumbs and videos. This will enable Google and other search engine to index your content better.

·         Video optimization. They are easy to display and don’t need to connect to the search engine account. They will be seen by people thus increasing the traffic. Video snippets are likely to capture more search than any other snippet. These snippets require you to create a video XML sitemap and add to the schema video markup. The sitemaps will let you define the video thumbnails which appear on search results.



·         Include In-depth articles. Google search results contain in-depth articles. If your article qualifies, you can see an increase of traffic. Add some signals to you HTML, and your high quality content will appear.

·         Improve user satisfaction. By improving the onsite experience of visitors, you stand a chance to improve search engine results. The best sign on of user satisfaction is the long click. That is if you keep more customers satisfied without going somewhere else to search for more answers.


·         Improve the speed of your site. This will improve the satisfaction of visitors and also have a direct influence on search ranking. Speed is one of the ranking factors. This is important for both the mobile devices and the desktop.

·         Social annotations. When you share your content on social media, your network will see it. To take advantage of this, increase your social networks and share good content regularly and often.


·         Update fresh content. Adding new content will improve your rank in search engine optimization. This includes how often you update you content, the inception date and the pages you create overtime.
Web design Coventry is there to help you with your Search Engine Optimization requirements. 

1 comment: